The mission was to concept and launch a journalism-driven, thought leadership magazine with a distinct POV helping to tell the story that AmeriHealth Caritas was working to not only improve the health of its customers, but also confronting the socioeconomic issues that can act as a barrier to care.

We had to create content with a strong POV that underscored the urgency of healthcare reforms— and do it in a way that mapped directly to the company’s strategic goals. 

To complement the editorial vision, I created a forward-looking design that breathed life into the content, with multiple entry points and visual cues for readers. I also worked to make sure the magazine’s art selections were reflective and resonant.

I was the creative lead for the new business pitch, where I designed a unique and ownable identity for the In Reach program. After winning the account, I oversaw the creative vision. For the final two issues, I worked with the art director as well as taking on some of the hands-on design work.